In a run-off between the two most unpopular candidates in U.S. election history, what better way to predict the outcome than an unpopularity contest? In bars around the world, including in London, New York and New Zealand, guys finally have the chance to state their preferences about the U.S. election - during a trip to the loo.
Thanks to Captive Media’s patented technology, votes are polled just by aiming left or right at the urinal - and (in a slight departure from the norm) the longer visitors go to this polling booth, the more votes they get.
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A pre-election video game called “Wee The People” has been installed above 250 urinals in 12 different countries, and invites men to throw tomatoes at Trump or Clinton. But these are not touch-screens – instead, men control the action on the eye-height screens by aiming carefully left or right in the bowl.
A direct hit registers as one vote in this “Unpopularity Poll,” with all votes recorded live online to produce a global "Anti-Poll" of the candidates. And, since this year’s candidates are the least popular of all time, a few stalking horses have been thrown in - from Vladimir Putin to Kanye West, Kim Jong Un to Gary Johnson.
The game, launched after the first presidential debate, is playing in key U.S. states like Pennsylvania, Iowa and New Hampshire, as well as in bars from Copenhagen to Barcelona, London to Moscow. Over 10,000 men are voting every day – with 597,345 votes already cast - more than most pollsters can claim.
“The reaction to the game has been phenomenal,” commented Captive Media CEO Gordon MacSween. “Men absolutely love it, and they talk about it afterwards ... it’s a great talking point for the bars, and a nice precursor to the ads we normally run to pay for the network!”
Voting statistics collated from all 200 screens around the world up until midnight on Oct. 26 shows Donald Trump has a commanding lead in the poll, with a whopping 121,152 votes (aka tomatoes). Another interesting find that is revealed from the poll results is that Trump's unpopularity is consistently higher outside the U.S. than within it ...