Returning for a second season, the social media reality competition series “Follow Me,” is hosted and executive produced by lifestyle influencer Bethany Mota.
She joins Ari Hoffman’s Afternoon Show Producer, Big Mike to talk about the show and what it takes to garner virtual popularity in the digital age.
Listen to the audio here:
The 10-episode series will debut for FREE on Crackle on Thursday, June 13th. The series is sponsored by Mars Wrigley.
During each 45 minute episode of Follow Me a different celebrity influencer will help the contestants to promote a different Mars Wrigley brand and judge the success of their efforts. Brands promoted on the show include Snickers, M&Ms, Starburst, Skittles, Twix, Hubba Bubba gum, and many others.
Celebrity influencers include lifestyle influencer Kika Kim , model and actress Jordyn Jones, and content creator Jojo Sim. Combined the guest judges have followers upwards into the hundreds of millions.
On each episode, the influencer contestants are working to avoid elimination based on their promotional content creation performance. The last influencer at the end of the season wins the $50,000 grand prize.
